While there is a seemingly endless number
of companies issuing auto insurance policies
these days, there are really just two ways to
buy car insurance: You can purchase a
policy in-person through an agent -- a
licensed individual who sells policies on
behalf of one or more insurance companies
-- or you can buy directly from an insurer via
Web site or telephone.Buying car insurance
online still accounts for a relatively small
portion of total auto insurance sales, but it's
increasing in popularity. According to a 2011
survey by the Internet marketing research
company ComScore, just 20 percent of new
auto insurance policies were purchased
online, compared to 43 percent purchased
from an agent. However, the number of
online purchases represents an increase of 5
percent from just two years earlier, while the
number of agent purchases represents a 6
percent decline. Additionally, a 2011 survey
by J.D. Power and Associates showed that
54 percent of new auto insurance owners
applied for a rate quote online, the first time
this has happened for a majority of
respondents [source: Insurance Information
Institute].
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